Two numbers, not one
The MOQ on a quotation usually describes a new mould. But a high MOQ on new tooling is a completely different question from a high MOQ on a style that already exists - and the second number is what lets a new brand start.
What this article covers
- Why tooling, not production, sets the first minimum
- How to use existing tooling to validate demand before you invest in your own mould
- What changes when you re-cut a stock style in your own colours, logo and packaging
- How to plan a first order that a factory can schedule without losing money
- The point at which your own mould becomes the cheaper option
Start with the style, not the mould
Ask two separate questions: what is your minimum on your existing tooling, and what is your minimum if you cut a new mould for me. The answers are usually far apart, and the first one is often small enough to place this quarter.
Send us your drawing, sample or mood board and we will come back with a material recommendation, tooling requirement and indicative timeline.
